Multi Family Occupancy Rates: Occupancy rates can demonstrate a number of things such as great management, desirable location, well maintained, good marketing etc. Poor occupancy rates can demonstrate the exact opposite. So when looking at an occupancy rate we look to see the reason it is low or high. Sometimes a low occupancy rate can be a prime time to invest in a property. Once you acquire the property you can renovate and increase occupancy; often times, making it worth much more than you have invested in it.
Employment/Job Growth: A strong job market is a strong rental market. We look for areas that are not heavily dependent on one industry; knowing that in a recession those are the areas that usually have the highest unemployment rate.